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Hypertension Advocacy Project - India

Hypertension is a serious, and growing, health issue in India today. There are an estimated 200 million adults with hypertension, of whom approximately only 20 million have it under control. The Government of India has adopted the "25 by 25" goal, which aims to reduce premature mortality due to non-communicable diseases (NCDs) by 25% by 2025.


One of the nine voluntary targets includes reducing the prevalence of high BP by 25% by 2025. PAIR Academy aims to accelerate progress towards the Government of India's NCD target by supplementing and intensifying evidence-based strategies to strengthen the building blocks of hypertension management and control. To put this mission into action, our organization aims to raise awareness & educate the community members regarding Hypertension, its complications if not managed well and the importance of medication adherence.

Our primary goal is to strengthen patient voices and leaders and build a national network of hypertension advocates. These would also have representation from stroke, CKD and CVD survivors and caregivers.

PAIR academy, in collaboration with the Stroke Support Alliance, is spearheading the Hypertension Advocacy Project - India. The project aims to raise awareness about the dangers of hypertension and the importance of preventive measures. With the rising burden of non-communicable diseases in India, hypertension is a growing concern that requires urgent attention. Through this project, PAIR academy and the Stroke Support Alliance are working to educate the public, health professionals, and policymakers about the need for effective hypertension management. The project is expected to have a significant impact on reducing the prevalence of hypertension and improving the overall health outcomes of the Indian population living in rural region of Haryana and Rajasthan.

PAIR Academy

Hypertension Advocacy Project - India

News and Campaign Space

Please click on the BP Monitor below to understand our ongoing work on hypertension and access to the resources. 

To know more about hypertension and activities being done in this space please visit these websites

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